CONCEPT

Back to Nature

Kuala Lumpur is the capital of Malaysia, a country in Southeast Asia. The design concept were inspired by the tiger as a symbol of Malaysia’s monarch history and the royal family’s current resident in Kuala Lumpur. The city’s tropical weather and its collection of gardens were also considered.

GOAL

A Royalty Invite

Create a logo that symbolizes the city’s cultural heritage but also a welcoming graphic to promote tourism.

RESULT

The Past Meets The Future

A mark that symbolizes the city’s cultural and monarchy heritage while also reflects its modern development.

Kuala Lumpur city logo tote bagKuala Lumpur city logo welcome sign

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